What we do

Expertise that transforms ideas into reality.

Web Development

High-performance, responsive websites and web platforms optimized for conversion.

ReactTypeScriptNode.jsPHP

Mobile Apps

Native and cross-platform apps for iOS and Android, designed for engagement.

iOSAndroidReact Native

Gaming

Indie video games with Unreal Engine 5. Immersive narratives for PC and consoles.

Unreal Engine 5PCConsolas

Consulting & R&D

Strategic guidance in software architecture and applied research in HCI, UX and interaction - from gaming to digital health.

HCIUX ResearchR&DStrategy

Custom Software

Tailor-made software solutions that solve your specific business challenges.

Custom DevAPIsIntegration

Interactive Solutions

Interactive multimedia experiences for retail, museums, tourism and brands.

InteractiveRetailMuseums

Explore each area

Custom software

Software that fits the way your team works. We develop web platforms, management tools and integrations for needs that off-the-shelf products do not always address.

Mobile applications

iOS and Android applications designed around the people who use them. We help turn a concrete need into a clear mobile experience connected to your business.

Indie game development

One Way Eleven is the WOWSystems game studio. We create indie games that bring together narrative, interaction and research, developing with Unreal Engine 5.

Interactive tables and experiences

Digital content people can explore in a physical space. We develop solutions for interactive tables and screens, museums, tourism and multimedia installations.

Research and technological development

Applied research connecting scientific knowledge with prototypes and digital solutions. WOWSystems works in R&D across human-computer interaction, user experience and technologies for the creative industries.

Research & Development

Innovation through R&D and Consulting.

We actively participate in research and technological development projects, bringing cutting-edge innovation to our clients and partners.

100+

Published papers

60M€+

Approved funding

R&D projects led

Funded R&D Projects

Participation in co-funded projects by PT2020, PRR and Horizon Europe, focusing on emerging technologies.

Digital Transformation

Strategic consulting for process digitalization, cloud adoption and legacy system modernization.

Artificial Intelligence

Research and implementation of AI solutions, machine learning and natural language processing.

HCI, UX & Interaction

Research in Human-Computer Interaction and User Experience applied to video games, digital health and adaptive interfaces - turning scientific evidence into more intuitive and accessible products.

Technical Consulting

Advisory on software architecture, technology selection, scalability and engineering best practices.

R&D Grant Applications

We design, write and execute R&D grant applications at regional, national and European level with a high success rate. We have secured over €60M in funding for our clients.

Intellectual Property

Expertise in technology intellectual property protection - product design registrations, trademarks and patents at EU and international level.

Publications & Scientific Recognition

Selected publications - non-exhaustive list

Best Paper Award - ICIDS 2024

Freitas, C., Santos, A., Bala, P., Campos, P., Dionísio, M.

17th Intl. Conf. on Interactive Digital Storytelling

Patente Europeia EP3372119 - Electronic Analytic, Predictive and Multisensory Workstation

WOWSystems - Registo de patente comunitária

European Patent Office

Second Look: Combining Interactive Surfaces with Wearable Computing

Campos, P., Gonçalves, F., Martins, M., Campos, M., Freitas, P.

ACM Intl. Conf. on Interactive Tabletops and Surfaces (ITS'14)

Delineato: A Diagramming UI - 'What You Get is What You Need'

Campos, P., Campos, M., Pestana, J.

IEEE COMPSAC, Kyoto 2013

Designing an Interactive Forest through Sensor-based Installations

Dória, A., Campos, P., Fernandes, E.

ACM CHI 2008 Extended Abstracts

Ghost in the VR Shell: Capturing Spectral Cardio-Respiratory Rates

Roupa, I., Raposo, J., Abreu, C., Santos, M., Campos, P. et al.

ACM Symposium on Virtual Reality Software and Technology, 2025

Scientific Direction: Prof. Pedro F. Campos - Full Professor, University of Madeira

Google Scholar

CEO: Miguel Campos